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Developing a Partner Track

Source: RedZone, Play of the Month

Following are excerpts from this article, reprinted with permission.

Given the limited opportunities to recruit talent, once a firm identifies potential partners, it is critical to develop and retain them. Consequently, firms must create partner tracks.

Promoting senior managers to partner creates advancement opportunities for other staff, improves morale, and aids retention. However, there are many partners at retirement age who are earning substantial incomes. That is causing postponement of retirement, which can discourage staff who see little hope for near-term advancement. Because of this some firms have mandatory retirement at 65, some even earlier.

Firms and staff members should agree on the performance standards necessary for promotion to partner. A detailed competency model facilitates this. Without it firms risk promoting candidates who lack the desired mix of partner-level skills. The competency model should spell out the following:
  • Technical knowledge.
  • Practice development skills.
  • Client relationship capabilities.
  • Managerial and supervisory abilities.
  • The ability to manage engagements profitably.
  • The ability to recruit and retain staff.
All candidates for partner can benefit from a formal career development plan that includes mentoring and training. Mentoring should be viewed as a formal performance-management program, not just occasional friendly lunches.

Training should:

  • Include a formal effort to assess progress in developing expected competencies.
  • Include regular reviews that tell candidates whether the firm is satisfied with their progress and what further training is needed.
  • Be customized while still addressing larger themes. Core competencies should include:
    • Problem solving.
    • Work ethic.
    • Integrity.
There is no universal partner-track model, but every firm can benefit from a formal plan to identify prospective partners, create partnership opportunities, and take steps to develop and retain them.

For the complete article, click here.

From RedZone, Play of the Month, Accountants Advisory Group LLC, www.accountantsadvisory.com, March 2008.

Measuring CPA Leadership Effectiveness

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