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CPA Leadership Report
Leadership Forum Report
home | Leadership Forum Report | January 2009 Leadership Forum Report
 

Source: CPA Leadership Institute

Pursuant to our devotion to continuous improvement in CPA firm management, we have created the Leadership Forum, a panel of more than 20 of the most prominent thought leaders in the profession. Each month we ask them to respond to a question dealing with CPA firm management and leadership.

This month's question is: What is the most serious management mistake most accounting firms make? If you would like to list two or three of the most serious mistakes, please feel free to do so.

The principal failures (not in order of importance) are related to:

  • The will to execute plans.
  • Value related to results, not to time.
  • Corporate style governance.
  • Partner buy-in to plans.
  • "Making stuff up" in lieu of communication.
  • "Status quo" v. "change."
  • Dysfunctional partners.
  • Human capital mistakes (toleration of poor performance).
  • Dysfunctional partners.
  • Communication with clients about service expectations.
  • A management culture that addresses key problems such as partner accountability, mentoring, goal setting and more.
  • Guidance to managers on how to manage.

Following are excerpts from the responses. You may read the complete remarks by clicking here.

 

The Leadership Forum Report

Wisdom from Thought Leaders in the Accounting Profession

Vol. 1 No. 1, January 2009

August J. Aquila
Aquila Global Advisors
www.aquilaadvisors.com
aaquila@aquilaadvisors.com
Failure to be committed to the program or strategic vision they talk about. It is very easy to talk about things that need to be done. It is another matter to actually have the will to do them.
Ron Baker
VeraSage Institute
www.verasage.com
ron@verasage.com
To not treat their team members like knowledge workers. They do this by making them account for every six minutes of their day with time sheets. This is nothing but the illusion of control, since no time sheet can capture the successful characteristics of a CPA.
L. Gary Boomer
Boomer Consulting, Inc.
www.boomer.com
lgary@boomer.com
Accounting firms fail to:
  • Think and plan.
  • Have a shared vision.
  • Share plans with staff and clients.
  • "Value" management.
  • Understand that hours times dollars is no longer a measure of value--it is results that count.
  • Communicate among partners and between the partner group and staff
Gale Crosley, CPA
Crosley+Company
www.crosleycompany.com
gcrosley@crosleycompany.com
Do not adopt a more corporate-like governance model as they get larger.
Angie Grissom
The Rainmaker Consulting Group
www.therainmakeracademy.com
angie@therainmakeracademy.com
Firms do not take time to plan and end up operating in a reactive mode. A clear plan with partner buy-in will significantly increase the firm's effectiveness.
Charles Hylan
The Growth Partnership
www.thegrowthpartnership.com
chylan@thegrowthpartnership.com
Lack of communication within the partner group AND between the partner group and the rest of the firm. Our human nature is to fear the unknown, and in the absence of information we simply make stuff up.
Rita Keller
Keller Advisors, LLC
www.ritakeller.com
rkeller@ritakeller.com
Failure to initiate change. Failure to take quicker action. It has been easier to maintain status quo. I believe the economy will force firms to examine "status quo."
Robert B. Martin Ph.D.
Martin & Associates
www.martincmc.com
bob@martincmc.com
Failure to deal in a timely manner with partners who are disruptive or who just don't fit the firm's direction and business model.
Dr. Jay N. Nisberg
Jay Nisberg and Associates
jaynisberg@snet.net
  • They do not fix their human capital mistakes soon enough.
  • They fail to create realistic expectations with clients regarding services to be provided and fees to be charged.
William Pirolli
Bentley Consulting Group
www.bentleycg.com
bpirolli@bentleycg.com
Accepting the "status quo," that is how we have always done it, state of mind.
Marc Rosenberg, CPA
The Rosenberg Associates
www.rosenbergassoc.com
marc@rosenbergassoc.com
Inadequate attention to management and leadership is easily the most serious failing. One could argue for lack of partner accountability, failure of partners to train and mentor staff, or absence of planning and goal setting, just to name a few. But it's management and leadership that identify these issues.
Douglas H. Thompson Jr., CPA
CPAmerica International
www.cpamerica.org
dthompson@cpamerica.org
CPA firms do not require individual partners to set two to three annual goals and really hold partners accountable for accomplishing them.
Sandra Wiley
Boomer Consulting, Inc.
www.boomer.com
sandra.wiley@boomer.com
Leaders expect managers to "step up and manage" but give them no guidance, and they signal managers to manage only after they have put in their billable time. This tells managers that success is a function of hours worked, not of value created.
Jennifer Wilson
ConvergenceCoaching, LLC
www.convergencecoaching.com
jen@convergencecoaching.com
  • Not defining expectations of each partner and staff person in writing or updating these expectations regularly.
  • Allowing poor performers to persist.

To read the complete remarks of each contributor, click here.

From CPA Leadership Institute, Inc., Chicago, IL, December 2008, www.cpaleadership.com.


Gatto Associates

Measuring CPA Leadership Effectiveness




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