Expanding Your Knowledge While Conserving Your Time. Vol. 7 No. 4, April 2009 CPA Leadership Report offers the most comprehensive exploration of new ideas in the accounting world. It is a monthly review of the best management and leadership articles published in the accounting press, and includes electronic links to enable you to read the complete article if you need information beyond the scope of our reviews. Accessing the articles below require a user name and password. But you can become familiar with CPA Leadership Report by reading the articles marked with an *. Subscribe by clicking here (with the right to cancel at any time and have your full subscription fee returned). Contents     *The Merger Picture in a Bad Economy In these troubled times, what is the outlook for mergers of accounting firms? Why CPA Firm Mergers Fail It starts with the reasons they merge. But the right reasons don’t assure success. Recession Strategies: What Some Firms are Doing Actions that will make you a winner instead of a loser. *The Millennial Generation Can Help During Tough Times Cultivate the unique strengths of the Millennial generation. Is the Recession an Opportunity to Eliminate Weak Performers? If you have weak team members who should be fired, why are you waiting for an excuse? CPA Firm Employment in the Recession There has not been a significant reduction of jobs in CPA firms. A Checklist for Growing the Practice Don’t forget or neglect the basics. Use this list to develop your own. Your Perception of Your Future Will Shape It The profession will fundamentally change. How will you transform your firm? Why CPA Firms Disdain Managing, and Why They Shouldn’t A checklist for management initiatives that are essential to success. *Find Out if You are a Good Manager A 12-question checklist. A Unique Collection Idea Using an automatic bank wiring authorization form. How to Find Mentors Finding rare and precious people who “have it all together.” Online Monitoring of Industries, Competitors, and Yourself Tools for discovering what others are finding out about your firm. Social Networking—The Why and the How There has been a proliferation of articles on social networking. Should you participate?     An Action Plan for Succession A comprehensive guide to creating a formal succession plan.     Specialized Tax Services Specialized tax services are the future of tax niches.     The Risk of Fragmented Job Responsibilities How to avoid liability for tasks that fall through the cracks.     Using Sales Professionals Interviews of sales professionals reveal how they operate. Stimulus Plan Offers Government Opportunities for CPAs For small and large firms.     Power Up Your Profits In this month’s issue we present Chapter Eighteen—“Newsletters Communicate to Sell”—from Power Up Your Profits, 2nd Ed., by Troy Waugh. This book covers principles, strategies, and techniques to help you build your practice by obtaining clients and building their businesses. We present one chapter per month, or you can order the book now at 888-797-RAIN (7246) or via mail@therainmakeracademy.com    Sponsors    Equips top associates with essential rainmaking skills   CPA Firm Consultants in the Areas of Practice Management, Marketing and Human Capital   Merger and Transition Advisors Exclusively Serving the  National Accounting Community Professional Liability Insurance for Accountants. One of the world’s largest networks of large accounting firms Building Business Value  Measuring CPA Leadership Effectiveness       An intuitive workflow and information automations solution for the accounting profession Helps CPAs manage the tax preparation process     Directory of Resources for Accounting Firms Published by CPA Leadership Institute, Inc. Advisory Board for CPA Leadership Report Firm Management Financial Services Consulting for CPA Firms Increase Profitability Workplace Assessments Tax Return Preparation Association of  Accounting Firms Sales Training Work Flow Automation Merger/Transition Advisors Business Advisory Practice Development Writing & Research Insurance Practice Growth Should your firm be listed here?  If it should be, or you know of other qualified firms, call (888) 406-0088 Publisher and Editor-in-Chief:  Joel Shiffrin Managing Editor: Daniel Shiffrin Production Director: Gary Schweinshaupt Operations Director: Angela Ruggiero Director of Customer Service: Stephanie Klug Director of Program Development: Lisa Keane Douglas H. Thompson, Jr., CPA Alachua, FL CEO, CPAmerica International Irwin Friedman, CPA Lincolnwood, IL Chairman, The Friedman Group, LLC Sally Glick Livingston, NJ Chief Marketing Officer and Director of Marketing Consulting Services for Sobel & Co. LLC. Sam M. Allred, CPA Helena, MT Founder, Upstream Academy Troy Waugh, CPA Nashville, TN CEO, Waugh & Co. Rick Solomon, CPA Stony Brook, NY President, The Solomon Company Chandra Bhansali, Ph.D. Hauppauge, NY Founder, AccountantsWorld.com Richard A. Berkowitz Miami FL Managing Director, Berkowitz, Dick, Pollack & Brant Chris Frederiksen, CPA Mill Valley, CA Founder 2020 Group USA / Frederiksen & Company

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