Value Pricing as a Business Model SPONSORED BY:     Learn to price on client-perceived value, not time. Communicate better with clients, discover their expectations up-front, remove surprises from their invoices, involve them in setting the scope and value of your work, speed collections, and increase profits. This program is not just about pricing. It is about a business model change—from selling time to selling intellectual capital, the chief source of wealth. For a detailed description of the Webinar, please click here. Who Should Attend Any professional who is interested in being among the leaders in the profession moving away from the hourly billing method to achieve a competitive differentiation and who is tired of sacrificing profits on the altar of the almighty hour. What You Learn Utilizing price-led costing, rather than cost-plus pricing Price psychology and emotions The importance of pricing before work is done The Fixed Price Agreement and Change Orders Offering a service and price guarantee Who's in charge of value in your firm Establishing a Pricing Cartel and appointing a Chief Value Officer (CVO) Benefits of Attending Gain understanding of pricing best practices Become a more profitable pricer Earn high profits based on value created, not hours spent Level of expertise needed - Beginner Prerequisite - none This is a recording of a previous held live webinar. Upon purchase you will receive a link to view the webinar on our site. This recording is intended for individual use only and is not eligible for CPE or for download.     Premium Members $49 Professional Members $29 Standard Member or nonmember  To learn about membership and become or upgrade to a Premium or Professional Member, click here. Note: If you are a current subscriber to CPA Leadership Report, your membership has been converted to Premium and you may use your existing user name and password. $129

Ronald J. Baker started his accounting career in 1984 with KPMG Peat Marwick's Private Business Advisory Services in San Francisco. Today, he is the founder of VeraSage Institute, a think tank dedicated to teaching Value Pricing to professionals around the world. Ron is the author of the best selling book Pricing on Purpose:  Creating and Capturing Value (John Wiley & Sons, Inc., 2006).     CPA Leadership Institute is devoted to the enhancement of leadership and management development in CPA firms. Its repertoire of tools and reports includes CPA Leadership Report, Leadership Forum Report, Best Practices Tips, the Discussion Forum, the Webinar series, and more. For more information or to become a member, click here.