Contents

How the Strong Survive
Even when the economy is especially challenging, a good firm can surmount many obstacles that would topple a weak one.

*What Leaders Must Do Now
What effective leaders must do in the coming months.

The Accountable Accountant
Accountability is the essence of your success, especially in these trying times.

The Vision Thing
Accountants should view themselves as consultants.

*Recruiting Outside the Box
Innovative strategies for recruiting talented staff in a troubled economy.

*The Why and How of Partner Compensation
Communicating how distributions were computed, and why, can be more important than the actual computation.

What's New With Peer Review?
The AICPA's revised peer-review standards have far-reaching implications for reviewers as well as firms being reviewed.

Quantifying Leadership
How certain management practices correlate with CPA firm success.

Does Your Firm Know What You Do?
For managing partners and firm administrators, the answer is usually “no.”

Don't Call It Value Billing!
The bill comes after the fact.

Getting the Younger Generation On Board
Tips for attracting and retaining young staffers.

Recession's Impact on CPA Firms
Forty managing partners weigh in.

Don't Defer CPE Credits
Cutting back on CPE is probably the singularly worst strategy for CPAs in times like these.

Do You Have a Succession Game Plan?
A personal game plan is at the core of all good succession plans.

The State of Succession Planning
Many CPA firms still lack a formal succession plan, but there is significant “unofficial” progress.

Selling: What's Logic Got to Do With It?
Customers care more about emotional, fuzzy stuff than they do about value propositions.

Marketing Survival Guide
A back-to-basics plan that can save a marketer's job.

Is Your Marketing Program Stalled?
Eight ideas for jump-starting your marketing program.

A “Thoughtless” Approach to Marketing
Thought leadership is effective, but it's not for everyone.

Power Up Your Profits
In this month's issue we present Chapter Twenty — “Advertising, Publicity, and Brochures” — from Power Up Your Profits, 2nd Ed., by Troy Waugh. This book covers principles, strategies, and techniques to help you build your practice by obtaining clients and building their businesses. We present one chapter per month, or you can order the book now at 888-797-RAIN (7246) or via mail@therainmakeracademy.com.

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