Expanding Your Knowledge While Conserving Your Time. Vol. 7 No. 6, June 2009 CPA Leadership Report offers the most comprehensive exploration of new ideas in the accounting world. It is a monthly review of the best management and leadership articles published in the accounting press, and includes electronic links to enable you to read the complete article if you need information beyond the scope of our reviews. Accessing the articles below require a user name and password. But you can become familiar with CPA Leadership Report by reading the articles marked with an *. Subscribe as a Professional Member and attend all our Webinars free.  Click here for details. Contents     How the Strong Survive Even when the economy is especially challenging, a good firm can surmount many obstacles that would topple a weak one. *What Leaders Must Do Now What effective leaders must do in the coming months. The Accountable Accountant Accountability is the essence of your success, especially in these trying times. The Vision Thing Accountants should view themselves as consultants. *Recruiting Outside the Box Innovative strategies for recruiting talented staff in a troubled economy. *The Why and How of Partner Compensation Communicating how distributions were computed, and why, can be more important than the actual computation. What's New With Peer Review? The AICPA's revised peer-review standards have far-reaching implications for reviewers as well as firms being reviewed. Quantifying Leadership How certain management practices correlate with CPA firm success. Does Your Firm Know What You Do? For managing partners and firm administrators, the answer is usually "no." Don't Call It Value Billing! The bill comes after the fact. Getting the Younger Generation On Board Tips for attracting and retaining young staffers. Recession's Impact on CPA Firms Forty managing partners weigh in. Don't Defer CPE Credits Cutting back on CPE is probably the singularly worst strategy for CPAs in times like these.     Do You Have a Succession Game Plan? A personal game plan is at the core of all good succession plans. The State of Succession Planning Many CPA firms still lack a formal succession plan, but there is significant "unofficial" progress.     Selling: What's Logic Got to Do With It? Customers care more about emotional, fuzzy stuff than they do about value propositions. Marketing Survival Guide A back-to-basics plan that can save a marketer's job. Is Your Marketing Program Stalled? Eight ideas for jump-starting your marketing program. A "Thoughtless" Approach to Marketing Thought leadership is effective, but it's not for everyone.     Power Up Your Profits In this month's issue we present Chapter Twenty -- "Advertising, Publicity, and Brochures" -- from Power Up Your Profits, 2nd Ed., by Troy Waugh. This book covers principles, strategies, and techniques to help you build your practice by obtaining clients and building their businesses. We present one chapter per month, or you can order the book now at 888-797-RAIN (7246) or via mail@therainmakeracademy.com.   Sponsors  An intuitive workflow and information automations solution for the accounting profession Helps CPAs manage the tax preparation process Equips top associates with essential rainmaking skills CPA Firm Consultants in the Areas of Practice Management, Marketing and Human Capital Merger and Transition Advisors Exclusively Serving the  National Accounting Community Professional Liability Insurance for Accountants. One of the world's largest networks of large accounting firms Building Business Value Measuring CPA Leadership Effectiveness   Directory of Resources for Accounting Firms Published by CPA Leadership Institute, Inc. Advisory Board for CPA Leadership Report Firm Management Financial Services Consulting for CPA Firms Increase Profitability Workplace Assessments Tax Return Preparation Association of  Accounting Firms Sales Training Work Flow Automation Merger/Transition Advisors Business Advisory Practice Development Writing & Research Insurance Practice Growth Should your firm be listed here?  If it should be, or you know of other qualified firms, call (888) 406-0088 Publisher and Editor-in-Chief:  Joel Shiffrin Managing Editor: Daniel Shiffrin Production Director: Gary Schweinshaupt Operations Director: Angela Ruggiero Director of Customer Service: Stephanie Klug Director of Program Development: Lisa Keane Douglas H. Thompson, Jr., CPA Alachua, FL CEO, CPAmerica International Irwin Friedman, CPA Lincolnwood, IL Chairman, The Friedman Group, LLC Sally Glick Livingston, NJ Chief Marketing Officer and Director of Marketing Consulting Services for Sobel & Co. LLC. Sam M. Allred, CPA Helena, MT Founder, Upstream Academy Troy Waugh, CPA Nashville, TN CEO, Waugh & Co. Rick Solomon, CPA Stony Brook, NY President, The Solomon Company Chandra Bhansali, Ph.D. Hauppauge, NY Founder, AccountantsWorld.com Richard A. Berkowitz Miami FL Managing Director, Berkowitz, Dick, Pollack & Brant Chris Frederiksen, CPA Mill Valley, CA Founder 2020 Group USA / Frederiksen & Company

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