Expanding Your Knowledge While Conserving Your Time. Vol. 7 No. 7, July 2009 CPA Leadership Report offers the most comprehensive exploration of new ideas in the accounting world. It is a monthly review of the best management and leadership articles published in the accounting press, and includes electronic links to enable you to read the complete article if you need information beyond the scope of our reviews. Accessing the articles below require a user name and password. But you can become familiar with CPA Leadership Report by reading the articles marked with an *. Subscribe as a Professional Member and attend all our Webinars free.  Click here for details. Contents     *Update on Recession-Coping Tactics A panel of CPA firm consultants discusses how firms are coping with staffing changes, compensation adjustments, and tactics for survival and growth. *The End of the Recession--What Kind of Accounting Firm Will Emerge? Bruce Marcus depicts major reformation of accounting firms. Why Accounting Firm Merger Talks Fail Why 90 percent of all merger discussions fail. Case Study--On Scope of Engagement A clear, defined scope of engagement, and staying within that scope, can protect you in a third-party lawsuit. *How Clients React Emotionally to Your Bills Clients experience three primary pricing emotions at various times throughout the purchasing cycle. How to Start Value Pricing Thousands of firms price their services according to external value created rather than internal costs. Economic Crisis Resource Center Memo from PCPS to firm leaders on cost-cutting: Avoid layoffs if possible. Dealing With Partnership Disputes Partners are reluctant to leave because of fear that firms can't pay them out--and other causes of disputes. Why Engagement Letters Should Provide for Recovery of Attorneys' Fees These provisions can often be used as leverage against the opposing party. Questions You Should Ask Job Applicants A list of potential interview questions for knowledge workers, beginning with: "Tell me about a time when…" Soft Skills v. Technical Skills--Which are More Important for Accountants? According to a survey, soft skills beat hard skills. The Relationship Between Partner and Manager The major complaints by partners about managers. A Few Tips on How to Write Better Deliver your messages with more clarity and brevity.     Reallocating Partner Equity Base reallocation on compensation history, and partner ratings and suggestions.     How to Get Clients to Reveal Their Needs How to uncover client concerns--and generate engagements and revenue. Developed by PricewaterhouseCoopers. Review Client Engagements Before and After A model for Before Action Reviews, and After Action Reviews--created at the U.S. Army's National Training Center.     How Marketing Professionals Can Remain Viable What marketers must do to add value to their firms. Accounting Marketers on a Roll Twenty-one hot ideas from the Association for Accounting Marketing's (AAM) recent annual summit. Networking Without Feeling Awkward Social media sites offer the world's largest 24/7 networking event.     Power Up Your Profits In this month's issue we present Chapter Twenty-one--"Online Marketing and Technology Consulting"--from Power Up Your Profits, 2nd Ed., by Troy Waugh. This book covers principles, strategies, and techniques to help you build your practice by obtaining clients and building their businesses. We present one chapter per month, or you can order the book now at 888-797-RAIN (7246) or via mail@therainmakeracademy.com.    Sponsors  Measuring CPA Leadership Effectiveness   An intuitive workflow and information automations solution for the accounting profession Helps CPAs manage the tax preparation process Equips top associates with essential rainmaking skills CPA Firm Consultants in the Areas of Practice Management, Marketing and Human Capital Merger and Transition Advisors Exclusively Serving the  National Accounting Community Professional Liability Insurance for Accountants. One of the world's largest networks of large accounting firms Building Business Value Measuring CPA Leadership Effectiveness   Directory of Resources for Accounting Firms Published by CPA Leadership Institute, Inc. Advisory Board for CPA Leadership Report Firm Management Financial Services Consulting for CPA Firms Increase Profitability Workplace Assessments Tax Return Preparation Association of  Accounting Firms Sales Training Work Flow Automation Merger/Transition Advisors Business Advisory Practice Development Writing & Research Insurance Practice Growth Should your firm be listed here?  If it should be, or you know of other qualified firms, call (888) 406-0088 Publisher and Editor-in-Chief:  Joel Shiffrin Managing Editor: Daniel Shiffrin Production Director: Gary Schweinshaupt Operations Director: Angela Ruggiero Director of Customer Service: Stephanie Klug Director of Program Development: Lisa Keane Douglas H. Thompson, Jr., CPA Alachua, FL CEO, CPAmerica International Irwin Friedman, CPA Lincolnwood, IL Chairman, The Friedman Group, LLC Sally Glick Livingston, NJ Chief Marketing Officer and Director of Marketing Consulting Services for Sobel & Co. LLC. Sam M. Allred, CPA Helena, MT Founder, Upstream Academy Troy Waugh, CPA Nashville, TN CEO, Waugh & Co. Rick Solomon, CPA Stony Brook, NY President, The Solomon Company Chandra Bhansali, Ph.D. Hauppauge, NY Founder, AccountantsWorld.com Richard A. Berkowitz Miami FL Managing Director, Berkowitz, Dick, Pollack & Brant Chris Frederiksen, CPA Mill Valley, CA Founder 2020 Group USA / Frederiksen & Company

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