Source: MarkeTrends

In the August 2009 issue of CPA Leadership Report we noted that the recession has caused firms to focus on client retention as its most significant challenge. According to author Lisa A. Rozycki of LR Marketing Group, establishing and maintaining client advisory boards can be highly effective in building trust, discovering what clients are looking for in a CPA firm, and providing a variety of other benefits.

For example, the shareholders of Anderson ZurMuehlen, a 220-person firm in Montana, found that feedback from the firm's advisory board “affords them the opportunity to review their service delivery, better understand marketplace expectations for advisory services, improve market recognition, gain access to prospective clients, and improve local recruiting efforts.”

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From MarkeTrends, the magazine of the Association of Accounting Marketers, www.accountingmarketing.org/trends.asp, July/August 2009, p. 1, “Client Advisory Boards Help to Build Trust With Your Clients and Marketplace.”