A Must-Read Digest for Busy CPAs, reviewing important ideas from nationally published articles on CPA firm management and leadership
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Vol. 7 No. 11, November 2009

CPA Leadership Report is the monthly review of the most important management and leadership articles in the accounting press. It includes electronic links to publishers' Websites, where you can find the original complete articles. Our editors review more than 35 publications every month.

Members of CPA Leadership Institute can access the reviews below. Non-members can become familiar with CPA Leadership Report by reading the articles marked with an *.

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*Compensating Factors
The highest-paid CPA firm partners saw their compensation decline this year, while partners in the middle and lower ranges saw little change. (Source: Partner's Report)

How CPA Firms Can Put Up Major League Numbers
Inside Public Accounting's 2009 "All-Star Edition" offers stats on the top-performing local and regional CPA firms in several categories. (Source: Inside Public Accounting)

*The Ins and Outs of Succession Planning
How to determine whether your firm is able to do an internal succession plan and, if not, three options for external succession. (Source: CPA Practice Management Forum)

Most Firms Plan to Increase Billing Rates
According to AOMAR's CPA Firm Practice Management Survey 2010, more than two-thirds of CPA firms plan to raise their rates next year, some by more than 10 percent. (Source: Accounting Office Management & Administration Report)

Tips for Increasing Profitability
Ten ideas from August Aquila. (Source: Partner Insights)

Are You Teaching Your People to Be Leaders?
Firms are placing too much emphasis on technical skills. (Source: Journal of Accountancy)

Managing Partner Not Necessarily Highest Paid
Marc Rosenberg debunks this myth. (Source: Accounting Today)

Do You Have What It Takes to Retain Clients?
Here are the things that matter most to clients. (Source: Inspired Ideas)

Now's the Time to Invest in Technology
A small investment in technology can pay handsome returns. (Source: Accounting Today)

CPA Firms Weathering the Storm
Accounting firms are doing well, but there will be challenges ahead, even as the economy picks up. (Source: CPA Trendlines)

Are You Keeping Your Clients Satisfied?
How to develop a formal client satisfaction and retention program. (Source: What I've Learned So Far)

How to Hang On to Your Associates
Reasons for associate turnover and how to boost your retention rate. (Source: Possibilities for CPA Firm Leaders)

  

*Tapping the Potential of Cross-Selling
Successful cross-selling focuses on relationships, not on expertise. (Source: RainToday)

Your Value Proposition is Not a Statement
The value proposition is a concept, not a statement. (Source: Services Marketing Blog)

Overcoming the Fear of Follow-up
Most salespeople don't take follow-up seriously, usually because they're terrified of rejection. (Source: Partner Insights)

Pulling the Trigger on Sales
You can shorten the sales cycle by capitalizing on "trigger events." (Source: RainToday)

Eight Tips for Marketing on a Budget
Marketing does not have to be expensive to be effective. (Source: AICPA CPA Insider)

  

Working With Contractors: Constructive Advice on Limiting Liability
Construction is a risky business. Here are some tips for limiting your exposure. (Source: CPA Journal)

A Litigation "Roadmap" for the IRS
A federal appellate court ruled that the IRS was entitled to a public company's tax accrual workpapers. (Source: AICPA CPA Insider)

   

Power Up Your Profits
In this month's issue we present Chapter Twenty-Five -- "Focus: Building a Power Niche" -- from Power Up Your Profits (2nd Ed.), by Troy Waugh. This book covers principles, strategies, and techniques to help you build your practice by obtaining clients and building their businesses. We present one chapter per month, or you can order the book now at 888-797-RAIN (7246) or via mail@therainmakeracademy.com.

 

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  • Should your firm be listed here? 
    If it should be, or you know of other qualified firms, call
    (888) 406-0088

    Publisher and
    Editor-in-Chief:
     Joel Shiffrin

    Managing Editor:
    Daniel Shiffrin

    Production Director:
    Gary Schweinshaupt

    Director of Operations:
    Angela Ruggiero

    Director of Customer Service:
    Stephanie Klug

    Director of Program Development:
    Lisa Keane

    Douglas H. Thompson, Jr., CPA

    Alachua, FL

    CEO, CPAmerica International

     

    Irwin Friedman, CPA

    Lincolnwood, IL

    Chairman, The Friedman Group, LLC

     

    Sally Glick

    Livingston, NJ
    Chief Marketing Officer and Director of Marketing Consulting Services for Sobel & Co. LLC.

     

    Sam M. Allred, CPA

    Helena, MT

    Founder, Upstream Academy

     

    Troy Waugh, CPA

    Nashville, TN

    CEO, Waugh & Co.

     

    Rick Solomon, CPA

    Stony Brook, NY

    President, The Solomon Company

     

    Chandra Bhansali, Ph.D.

    Hauppauge, NY

    Founder, AccountantsWorld.com

     

    Richard A. Berkowitz

    Miami FL
    Managing Director,
    Berkowitz, Dick, Pollack & Brant

     

    Chris Frederiksen, CPA

    Mill Valley, CA
    Founder 2020 Group USA / Frederiksen & Company

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