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home | Leadership Forum Report | February 2010 Leadership Forum
 

Vol. 2 No. 2, February 2010

In fulfilling our commitment to continuous improvement in CPA firm management, CPA Leadership Institute has created the Leadership Forum, a panel of the most prominent thought leaders in the profession. Each month we ask them to respond to a question dealing with CPA firm management and leadership.

This month's question is: If we define "management" as doing things right; and "leadership" as doing the right things (Peter Drucker), how would you rate accounting firms in terms of the effectiveness of their management/leadership? Keeping in mind Peter Drucker's insight, rate the leaders of accounting firms overall effectiveness in Management and Leadership on a scale of 1 -10 (where 10 is most effective and 1 is least effective).

In the first part of this month's question our panelists were asked to rate the overall effectiveness of accounting firm leaders in the areas of management and leadership. In general "management" was significantly more highly rated than "leadership".

The following includes selections from the complete responses. Members can read the complete responses. To learn about membership and to become a member, click here . Be sure to read about our CPE Webinars (approximately 80 scheduled for this year), which can be attended free by members at the Professional level.

For the archive of Leadership Forum Reports, click here.

Consultants and Other Prominent Observers


Larry Bildstein  The Whetstone Group www.thewhetstonegroup.com   
larry@thewhetstonegroup.com  
Effectiveness Ratings: Management - n/a, Leadership - n/a

...Their ideas are often right on the mark. However, accountability within partner groups is often so weak that “the right things” don't happen. ...More

L. Gary Boomer Boomer Consulting, Inc. www.boomer.com 
gary.boomer@boomer.com  
Effectiveness Ratings: Management - 4, Leadership - 8

Management is under valued in most firms. Most partners and employees are too focused on personal charge time in order to be good managers...More

Steve Erickson National Consultant to CPA Firms www.SteveEricksonLLC.com
Steve@SteveEricksonCPA.com
Effectiveness Ratings: Management - n/a, Leadership - n/a

... To date the profession has not yet reaped the majority of the rewards that technology will ultimately produce. Great leaders will focus on a new client service delivery model to make this happen sooner rather than later...More

Angie Grissom The Rainmaker Consulting Group www.therainmakeracademy.com 
angie@therainmakeracademy.com
Effectiveness Ratings: Management - 8, Leadership - 7

....Partners are looking for ways to reduce expenses and client attrition, increase revenue and profitability. Now is also a great time for great leadership...More

Bob Lewis  Visionary Marketing www.thinkvisionary.com 
blewis@thinkvisionary.com
Effectiveness Ratings: Management - 8, Leadership - 5

...Leadership (outside of quality audit/tax/accounting services) is where most firms struggle because their leadership group is composed of CPAs who are not always well versed in the more diverse apsects of running a firm...More

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Robert Martin  Martin & Associates www.martincmc.com 
bob@martincmc.com
Effectiveness Ratings: Management - 8, Leadership - 5

Management is decent at most firms. Leadership is rare in small firms but more common in larger ones, perhaps because the payoff for good leadership is greater in large firms.

Jay N. Nisberg Jay Nisberg and Associates jaynisberg@snet.net
Effectiveness Ratings: Management - 8, Leadership -n/a

...Leaders will need to adopt an Emerging Pragmatic leadership style which will require more partner buy in and greater participation. The autocratic style and even the benevolent autocrat will need to manage in a more "scientific leadership style"...More

Ric Payne Principa www.principa.net 
ric.payne@principa.net
Effectiveness Ratings: Management - 9, Leadership - 3

David Maister, I believe, made the comment that most accounting firms are over-managed and under-led. I totally agree with him...More

Patrick Pruett The APA and Enterprise Network Worldwide http://enterprisenetworkworldwide.com
patrick@the-apa.com
Effectiveness Ratings: Management - 9, Leadership - 6

... in my opinion, accounting firms' management capabilities are well ahead of their leadership skills. Leveling the playing field can be accomplished by effort and taking the time to choose one leadership area to work on and being diligent in seeing the thing through...More

Richard Rinehart Grant Partners, LLC www.grantptrs.com   
rrinehart@grantptrs.com
Effectiveness Ratings: Management - 6, Leadership - 4

CPA partners spend too much of their time working "in" their firms with their clients and firm micro issues (management) and not enough time working "on" their firms on strategy and their long-term futures (leadership).

Marc Rosenberg The Rosenberg Associates www.rosenbergassoc.com   
marc@rosenbergassoc.com  
Effectiveness Ratings: Management - 4, Leadership - 3

This question would be much more effective if it were broken down by firm size. The larger the firm, the higher the ratings.

Joel Sinkin Accounting Transition Advisors www.transitionadvisors.com
jsinkin@transitionadvisors.com
Effectiveness Ratings: Management - 6, Leadership - 9

...In the overwhelming majority, I see firms who are honest, ethical, care about their people, their clients and “do the right thing.” What I also see are a significant amount of firms that do not have great business acumen when it comes to running their own practice. They frequently know more of what is going on in their client's world than their own. This is not to say they are not bright, articulate people, ...More

Rick Solomon RAN ONE Americas, LLC www.ranone.com
rick.solomon@ranone.com
Effectiveness Ratings: Management - 9, Leadership - 3

Firms typically pay a lot of attention to quality and doing things right, and are well managed in that regard...More

Joseph Tarasco Accountants Advisory Group www.accountantsadvisory.com  
joe@accountantsadvisory.com 
Effectiveness Ratings: Management - 7, Leadership - 3

...True leaders must gain the respect and trust of their partners so that they are willing to be managed...More

Douglas H. Thompson, Jr. CPAmerica International www.cpamerica.org 
dthompson@cpamerica.org 
Effectiveness Ratings: Management - 9, Leadership - 6

Troy Waugh The Rainmaker Academy www.therainmakeracademy.com 
troy@therainmakeracademy.com
Effectiveness Ratings: Management - 8, Leadership - 4

Sandra Wiley Boomer Consulting, Inc. www.boomer.com 
sandra.wiley@boomer.com  
Effectiveness Ratings: Management - 6, Leadership - 6

I believe that we get mixed up in the definitions, and in most firms leadership and management are seen as the same thing. Our firm leaders and managers must now -- more than ever -- do the right things and do them very well! ...More

Jennifer Wilson ConvergenceCoaching LLC www.convergencecoaching.com
jen@convergencecoaching.com
Effectiveness Ratings: Management - 8, Leadership - 5

Using Covey's reactive versus proactive distinction, I think CPA firms tend to be more reactive, working on client projects and other urgent and important things, and not spending enough time on ...More


 

Firm Leaders

Bob Knight Lane Gorman Trubitt, L.L.P.  
Effectiveness Ratings: Management - 9, Leadership - 5

We need to do a better job of holding partners accountable for their actions/business plans.



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