Understanding the Business of Accounting SPONSORED BY:               Great businesses are successful because of the way they wrap their product or service in a great business model. The technical work that CPAs do is just one part of their business model and although it's the common element, it's categorically not the most important element. How far and how fast you can grow your firm will turn on how you design it. This is something few business people think about, including CPAs, who traditionally embrace a "me-too" model that looks and behaves like all the rest in the industry--that is not the stuff that greatness is made of. Who Should Attend Partners Aspiring Partners Anyone thinking about starting a CPA firm What You Learn The five common elements of any business model The essential difference between professional service firms and other businesses and their implications for designing your business model How to design a business model that fits with your competitive landscape How to determine if your current business model needs to change Benefits of Attending Your concept of what an accounting business should look like will be challenged (if not changed) You'll discover that common practice does not always reflect common sense You'll be exposed to some ideas that could dramatically change the way you do business and positively impact your bottom line as well as your sense of professional accomplishment Level of expertise needed: Basic Prerequisite: None Advanced Preparation: None This is a group Internet-based offering. The instructional method will be lecture with active group participation and will use visual aids.     Registration closes at 5pm ET the day prior to webinar. Click webinar date by your membership level to register. Professional Members: $0 9/2/10    1/6/11 Premium Members: $99 9/2/10    1/6/11 Standard/Non-members: $275 9/2/10    1/6/11 Click here for membership details and to become a member. Professional Membership ($299 per year) is the most cost effective level for multiple Webinar attendees. To view our catalog of over 80 presentations in 2010, click here.

Ric Payne is President and CEO of Principa. He co-founded Results Accountants' Systems and the Accountants' Boot Camp in 1992 and more recently Principa. He has presented practice profitability growth solutions to thousands of accountants and advisers around the world and has been named in the top 100 most influential people in the accounting profession.       9/2/10 repeated 1/6/11 1:00-2:40 pm Eastern Time       CPA Leadership Institute is devoted to the enhancement of leadership and management development in CPA firms. Its repertoire of tools and reports includes CPA Leadership Report, Leadership Forum Report, Best Practices Tips, the Discussion Forum, the Webinar series, and more. For more information or to become a member, click here. CPE & Participation Hours Entitlement Participants are entitled to 2 CPE credits. For more information, please click here. Refunds will be issued to participants, less a $45 cancellation fee, provided they cancel prior to the day of the event. All complaints or grievances should be directed to Joel Shiffrin, President, at 888-406-0088 or jshiffrin@cpaleadership.com. CPA Leadership Institute, Inc. is registered with the National Association of the State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors.  State boards of accountancy have final authority on the acceptance of the individual courses for CPE credit.  Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2417.  Web site: www.nasba.org.