Value Pricing as a Business Model SPONSORED BY:               Learn to price on client-perceived value, not time. Communicate better with clients, discover their expectations up-front, remove surprises from their invoices, involve them in setting the scope and value of your work, speed collections, and increase profits. This program is not just about pricing. It is about a business model change—from selling time to selling intellectual capital, the chief source of wealth. For a detailed description of the Webinar, please click here. Who Should Attend Any professional who is interested in being among the leaders in the profession moving away from the hourly billing method to achieve a competitive differentiation and who is tired of sacrificing profits on the altar of the almighty hour. What You Learn Utilizing price-led costing, rather than cost-plus pricing Price psychology and emotions The importance of pricing before work is done The Fixed Price Agreement and Change Orders Offering a service and price guarantee Who's in charge of value in your firm Establishing a Pricing Cartel and appointing a Chief Value Officer (CVO) Benefits of Attending Gain understanding of pricing best practices Become a more profitable pricer Earn high profits based on value created, not hours spent Level of expertise needed: Beginner Prerequisite: None Advanced Preparation: None This is a group Internet-based offering. The instructional method will be lecture with active group participation and will use visual aids.     Registration closes at 5pm ET the day prior to webinar. Click webinar date by your membership level to register. Professional Members: $0 7/1/10    12/21/10 Premium Members: $99 7/1/10    12/21/10 Standard/Non-members: $275 7/1/10    12/21/10 Click here for membership details and to become a member. Professional Membership ($299 per year) is the most cost effective level for multiple Webinar attendees. To view our catalog of over 80 presentations in 2010, click here.

Ronald J. Baker started his accounting career in 1984 with KPMG Peat Marwick's Private Business Advisory Services in San Francisco. Today, he is the founder of VeraSage Institute, a think tank dedicated to teaching Value Pricing to professionals around the world. Ron is the author of the best selling book Pricing on Purpose:  Creating and Capturing Value (John Wiley & Sons, Inc., 2006).       7/1/10 repeated 12/21/10 1:00-2:40 pm Eastern Time       CPA Leadership Institute is devoted to the enhancement of leadership and management development in CPA firms. Its repertoire of tools and reports includes CPA Leadership Report, Leadership Forum Report, Best Practices Tips, the Discussion Forum, the Webinar series, and more. For more information or to become a member, click here. CPE & Participation Hours Entitlement Participants are entitled to 2 CPE credits. For more information, please click here. Refunds will be issued to participants, less a $45 cancellation fee, provided they cancel prior to the day of the event. All complaints or grievances should be directed to Joel Shiffrin, President, at 888-406-0088 or jshiffrin@cpaleadership.com. CPA Leadership Institute, Inc. is registered with the National Association of the State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors.  State boards of accountancy have final authority on the acceptance of the individual courses for CPE credit.  Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2417.  Web site: www.nasba.org.