No More Niche-Marketing?
In this article, Bruce Marcus suggests that smaller firms consider an alternative to niche marketing. Marcus does not entirely discount the value of niche marketing, but explains that even with focuse ... (to read the remainder of this article, please log in below.)
In this article, Bruce Marcus suggests that smaller firms consider an alternative to niche marketing. Marcus does not entirely discount the value of niche marketing, but explains that even with focuse ... (to read the remainder of this article, please log in below.)
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