RECORDING: A Roadmap to Creating a Marketing Culture at Your CPA Firm

A marketing culture is more than knowledge about a firm's products and services or how a firm compares to its competitors. It's more than brochures, a great website and killer proposals. Culture is defined as a set of shared attitudes, values, goals, and practices that characterize an organization. Thus, a firm with a marketing culture believes in and consistently practices marketing techniques that ultimately reflect the organization itself. This can be a challenge as many professional service providers still struggle to understand the value of marketing, demonstrate their own credibility and provide evidence of revenue based on marketing efforts

Presenter, Lisa Tierney founder of Tierney Coaching and Consulting, Inc is a certified professional coach and an award winning marketing professional with 18 years of experience in providing effective, strategic marketing advice. A leader and motivator, Lisa is extremely effective because of her positive, high-energy, open-minded and non-judgmental approach. She collaborates with her clients to define initiatives and strategy. Her unique coaching style empowers, inspires and enables professionals to make the necessary changes to achieve desired results.