RECORDING: What Really Makes CPA Firms Profitable

Profitability – specifically, earning more - is on every firm's short list of most aspired goals. Profitability challenges abound, and include generating revenues, optimizing productivity, dealing with rising costs. The material for this webinar is extracted from Marc Rosenberg's consulting experiences, spanning 20 years of work with CPA firms. This webinar makes generous use of the latest results of The Rosenberg MAP Survey. The focus will be on the use of benchmarking to impact firm profitability instead of merely serving as a curiosity read.

Presenter, Marc Rosenberg, is a nationally known consultant, author and speaker on CPA firm management, strategy and partner issues. President of his own Chicago-area based consulting firm, The Rosenberg Associates, Ltd., he is founder of the most authoritative annual survey of mid-sized CPA firm performance statistics in the country, The Rosenberg Survey. He has consulted with close to 1,000 CPA firms over the past 20+ years.