RECORDING: How CPA Firms Should Price Their Services

Pricing professional services is more complex than just using a billing rate time the number of hours spent. The fee you are able to charge is predicated on the demand and type of service you are offering; your competition in the marketplace; and the value your clients put on the service.

Presenter, August Aquila, is the founder and CEO AQUILA Global Advisors, LLC, and is a key thought leader for professional service firms (PSFs). He has worked with various types of PSFs in the US, Canada, India and England. He was a partner in a Top 50 US CPA firm and a senior executive with American Express Tax & Business Services, Inc., For twenty-seven years he has advised PSFs in the areas of succession planning, mergers and acquisitions, compensation plan designs and partnership issues.In 2004, 2007, 2009 to 2015 he was selected as one of the “Top 100 Most Influential People in The Accounting Profession” by Accounting Today.