RECORDING: A Roadmap to Creating a Marketing Culture at Your Professional Service Firm

A marketing culture is more than knowledge about a firm's products and services or how a firm compares to its competitors. It's more than brochures, a great website and killer proposals. Culture is defined as a set of shared attitudes, values, goals, and practices that characterize an organization. Thus, a firm with a marketing culture believes in and consistently practices marketing techniques that ultimately reflect the organization itself. This can be a challenge as many professional service providers still struggle to understand the value of marketing, demonstrate their own credibility and provide evidence of revenue based on marketing efforts

CALL FOR VOLUNTEERS: First come first served! Lisa Tierney has offered to coach two lucky registrants for up to 30 minutes each prior to this presentation. Get top-notch COACHING to help address your important issues on this topic and make an immediate improvement to your efforts - all we ask is that you share your experience with Lisa during the webinar. Coaching session will occur within one week of the webinar. Don't miss this opportunity!

Presenter, Lisa Tierney founder of Tierney Coaching and Consulting, Inc is a certified professional coach and an award winning marketing professional with 18 years of experience in providing effective, strategic marketing advice. A leader and motivator, Lisa is extremely effective because of her positive, high-energy, open-minded and non-judgmental approach. She collaborates with her clients to define initiatives and strategy. Her unique coaching style empowers, inspires and enables professionals to make the necessary changes to achieve desired results.