RECORDING: Maximizing Performance of Best Practices in Recruiting, Using Marketing Techniques

After a brief hiatus staffing is once again among the top challenges for CPA firms. This session will help participants adopt and apply marketing tactics to their recruiting efforts. Attendees will also learn how a strong growth culture can also help retain their rising stars.

Presenter, Carrie Steffen is a founding shareholder and President of The Whetstone Group, Inc. Since 2000 Whetstone has provided topline growth consulting services and training to hundreds of CPA firms throughout North America. She has more than 20 years of CPA firm marketing and business development experience.

Carrie is a skilled trainer and provides group sales training as well as one-on-one coaching that enables attendees to better understand the sales cycle and develop the personal skills necessary to close sales. Firm leaders, practitioners, marketing professionals benefit from her knowledge and dynamic approach. Before joining Whetstone, Carrie was an in-house marketing director in the national marketing office of RSM McGladrey, Inc.