Benchmarking to Increase Profitability

Benchmarking an organization is a fundamental tactic used by all businesses, including CPA firms, to evaluate their performance, improve their success and profitability, exploit their strengths and curb their weaknesses. Marc Rosenberg, founder of the most highly regarded MAP survey in the CPA profession, The Rosenberg Survey, will show participants how to properly benchmark their firm and in the process, identify ways to improve their firm and make it more profitable.

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