Recording of Cross-selling-What is Your Firm's Lifetime Value to its Clients

We've been taught for two decades to compute the lifetime value of a client. But what about the firm's lifetime value to its clients? Many firms report less than desirable results from their cross-selling initiatives. Is this because we are trying to sell what we offer, rather than what clients want and need? This program will offer proven strategies on implementing a unique Value Proposition that enables firms to increase their lifetime value to clients, thereby earning more loyalty and profitability.