Most Marketing Falls on Deaf Ears
Source: CPA Trendlines
CPA Trendlines asked CPAs what marketing initiatives they employ and asked CFOs about their responsiveness to certain marketing vehicles. Here is a summary:
| Marketing Vehicle | Percent of CPAs Who Use or Plan to Use | Percent of CFOs Receptive |
| Referrals | 77 | 83 |
| Networking events | 43 | 34 |
| Seminars | 28 | 29 |
| Serving on boards | 30 | 15 |
| Expanded Web site | 41 | 9 |
| E-mail newsletters | 21 | 9 |
| Public relations | 19 | 7 |
| Telemarketing | 8 | 0 |
| E-mail promotion | N/A | 0 |
| Radio ad | N/A | 0 |
| Billboard ad | N/A | 0 |
| Blogs | N/A | 0 |
From CPA Trendlines, http://www.telberg.com/telbergblog/, Bay Street Group LLC, Dobbs Ferry, NY, April 5, 2007. For the complete survey click here.