Vol. 5 No. 7, July 2007

Vol. 5 No. 7, July 2007

 

Vol. 5 No. 7, July 2007 

   Expanding Your Knowledge While Conserving Your Time. 

Vol. 5 No. 7, July 2007
 

This sample of the July issue of CPA Leadership Report is a digest of the best management and leadership articles from accounting profession publications.  It will help firms and people develop the "soft skills" essential to future success in the accounting profession.

If you are not yet a subscriber, read those articles marked with an *.

To become a subscriber, please click here.

“There is nothing so useless as doing efficiently that which should not be done at all” 

  -Peter Drucker

Contents (Sources)

Vol. 5 No. 7, July 2007    

*Is the General Practitioner Doomed?
Segmenting and niching are here to stay and the days of the general practitioner are numbered. (Accounting Today)

*The Proliferation of New Businesses—a Boon to Small Practitioners? Intuit and the Institute for the Future have visualized a future economy populated by micro-businesses, millions of them, needing accounting. (CPA Trendlines)

*Why Mergers Don't Happen
More deals would close if sellers could become aware of the cause of their reluctance. (CPA Journal)

Value of Nonequity Partners
Retention, phasing-in and phasing-out are the prime uses. (Accounting Office Management & Administration Report)

The Future of Women and Other Minorities
From the first Forum for Women in Accounting. (Accounting Office Management & Administration Report)

Defending Your Integrity
What do you do when clients accuse you of not truly wanting to help them? (David Maister -- Professional Business, Professional Life)

How to Create A Firm Culture
Firm culture doesn't get created by articulating it. (CPA Practice Management Forum)

Avoiding Lawsuits
Ten guidelines to mitigating exposure. (Accounting Today)

Are Leaders Born or Developed?
Leadership is part nature, part nurture. (Bowman First Alert)

Don't Ignore Underperforming Partners
Firms tolerate poor performance because of personnel shortages. (Accounting Today)

Does Your Managing Partner Have these Qualities?
The most respected qualities of managing partners. (Partner's Report)

Bad Moods are Contagious
The grump may think his mood has no effect. He is probably wrong. (AICPA CPA Insider)

Keeping Up-to-Date on Technology
Trends and pervasive problems. (Inside Public Accounting)

How to be a Niche Player
Simply having a couple of clients in a niche doesn't make you an expert. (CPA Practice Management Forum)

Vol. 5 No. 7, July 2007

   

Falling Short on Promises to Clients
Making promises you can't keep will lose you clients and damage your reputation. (AICPA CPA Insider)

Vol. 5 No. 7, July 2007

   

Netweaving v. Networking
Netweaving focuses on giving rather than getting referrals. (CPA Practice Management Forum)

Interactive Marketing Using Search Engines
Search engine marketing will help get prospects to your Web site. (AICPA CPA Insider)

The Five Essential Elements of a Marketing Plan
A marketing SWOT analysis. (Accounting Today)

How to Use a Business Developer
The role differs among accounting firms. (Practical Accountant)

How Well Established is Marketing?
"2006 Accounting Marketing/Sales Responsibility and Compensation Survey." (Practical Accountant)

Sponsors 

Vol. 5 No. 7, July 2007

Measuring CPA Leadership Effectiveness

 

Vol. 5 No. 7, July 2007
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Vol. 5 No. 7, July 2007
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Vol. 5 No. 7, July 2007
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Vol. 5 No. 7, July 2007

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Vol. 5 No. 7, July 2007

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Vol. 5 No. 7, July 2007

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 Vol. 5 No. 7, July 2007

One of the world’s largest networks of large accounting firms


Vol. 5 No. 7, July 2007
Using Client feedback to increase profitability


Vol. 5 No. 7, July 2007
Building Business Value

 

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Institute, Inc.

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for CPA
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Practice Growth



Should your firm be listed here? 
If it should be, or you know of other qualified firms, call
(888) 406-0088

Publisher and
Editor-in-Chief:
 Joel Shiffrin

Managing Editor:
Daniel Shiffrin

Production Director:
Gary Schweinshaupt

Operations Director:
Angela Ruggiero

Director of Customer Service:
Stephanie Klug

Douglas H. Thompson, Jr., CPA

Alachua, FL

CEO, CPAmerica International

Irwin Friedman, CPA

Lincolnwood, IL

Chairman, The Friedman Group, LLC

Sally Glick

Livingston, NJ
Chief Marketing Officer and Director of Marketing Consulting Services for Sobel & Co. LLC.

Sam M. Allred, CPA

Helena, MT

Founder, Upstream Academy

Troy Waugh, CPA

Nashville, TN

CEO, Waugh & Co.

Rick Solomon, CPA

Stony Brook, NY

President, The Solomon Company

Chandra Bhansali, Ph.D.

Hauppauge, NY

Founder, AccountantsWorld.com

Richard A. Berkowitz

Miami FL
Managing Director,
Berkowitz, Dick, Pollack & Brant

Chris Frederiksen, CPA

Mill Valley, CA
Founder Frederiksen & Co., Inc and CPA Champions

   © Copyright 2007 CPA Leadership Institute, Inc.
Reproduction or distribution of this newsletter is prohibited