Boutiquing

Gale Crosley, consultant to CPA firms, writing in Accounting Today, describes boutiquing as a step up from niching. Boutiquing refers to a single service within a niche.  A boutique service is best when accompanied by:

• A champion who is a leader in the organization.
• Revenue goals.
• Incentives based on results.
• Well defined position in the market.
• Uniqueness.
• A strategy for goal achievement that includes specific lead development activities.
• A measurement system.
• Possibly a separate corporate unit.

Some practitioners are using non-CPAs as boutique leaders.

Boutiquing can help the firm increase its visibility and exposure in the community.

For more, see Accounting Today, November 29, 2004, or