How Can Oprah Help You Start an Accounting Practice?

Source: Accounting Web

Allan Boress is a well known marketing consultant to CPA firms. But two years ago he went back to being an accountant, starting a new practice in Orlando, Florida. He still devotes time to marketing consulting.

Boress sees a parallel in how he grew his practice and how Oprah Winfrey helped Barack Obama surge in the polls.

He was engaged as accountant by the president and the executive director of the chamber of commerce. At a local chamber meeting the president introduced Boress as the best CPA in the county, having saved him more in taxes than his previous accountant in 17 years. His practice took off, and he can now pick the clients he wants.

Allan’s advice to every firm is to find an Oprah. Such a person (or more than one) can help you in the following ways:

• Give you credibility.
• Provide celebrity appeal. People like being close to celebrity.
• Having the freedom to choose your clients, you will get higher fees.

For the complete article, click here and select Allan Boress, CPA: Truth Be Told About Business Development Blog.

From Accounting Web, www.accountingweb.com.

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