Marketing Outside the Box

Source: Practical Accountant

Sally Glick, chief marketing officer of Sobel & Co., Livingston New Jersey and Mike Schultz, principal with Wellesley Hills Group in Framingham Massachusetts reported at the AICPA Accounting Firm Marketing forum in New York.

• Give awards to clients for significant achievements.
• Bring clients to professional meetings.
• Bring clients and media together.
• Conduct joint speaking engagements with clients.
• Talk to your clients about who you believe are the leading providers of various services.

For the complete article, click here and select Marketing Magic: Meaningful Client and Prospect Relationships in the January 2008 issue.

From Practical Accountant, January 2008, SourceMedia Inc., One State Street Plaza, 27th Floor, New York, NY 10004, 800-221-1809.

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