Using Social Networking, Blogs, etc. for Recruiting and Marketing

Source: Accounting Office Management & Administration Report

Web 2.0 is a system of Internet services involving sharing and collaboration. To learn more about it visit http://www.oreilly.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html.

You can use it in recruiting and branding. Blogging is a way to attract recruits. It can also allow partners to communicate with clients and prospects in niche areas.

Blogging can be used to disseminate information about your firm to attract recruits and clients.

Follow the legal restrictions and policies that govern use of blogs. Among them:

• Protect privileged client information.
• Write in first person. Blogs are written on behalf of individuals, not firms.
• Comply with copyright laws.
• Be discreet.
• Make references to other blogs.
• Provide value.

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From Accounting Office Management & Administration Report, April 2008, p. 1. For subscription information contact Institute of Management & Administration, Inc., 3 Park Avenue, 30th Floor, New York, NY 10016-5902. One-year subscription $399. 212-244-0360, [email protected].

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