CPA Firm Recession Guide

Source: Partner’s Report

Your growth need not be disrupted by recession.

• Redouble your efforts to identify client needs that match your strengths.
• Now is a good time to present seminars demonstrating your strengths.
• Attend trade shows your clients attend. Network with them there.
• Innovate.
• Evaluate your client base—determine whether you should be looking for different types of clients, perhaps ones that are less vulnerable to recession.
• Make sure your brand is broadcast and understood throughout the firm.
• Keep on recruiting and hiring.

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From Partner’s Report—the Monthly Update for CPA Firm Owners, May 2008, p. 6, Recession Tactics. For subscription information contact Institute of Management & Administration, Inc., 3 Park Avenue, 30th Floor, New York, NY 10016-5902. One-year subscription $449. 212-244-0360, [email protected].

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