Is There Value in Having Famous Clients?

Is There Value in Having Famous Clients?

Source: Allan Boress, CPA: Truth Be Told About Business Development Blog

Does having famous clients help in your marketing efforts? Allan Boress says yes for the following reasons:

  • It inspires trust in you.
  • It helps you attract other well known clients.
  • It helps you get better fees from other clients.
But you have to do it right:
  • Give them the best service possible.
  • Ask to use their name.
  • Ask them for referrals.
  • Ask them to recognize the quality of the service.
They may expect to pay less if they don’t acknowledge the superior service they are receiving.

In fact, these clients may pay more than others.

To read the complete blog entry of June 8, 2008, click here.

From Allan Boress, CPA: Truth Be Told About Business Development Blog, June 8, 2008, http://www.accountingweb.com/blogs/allan_boress_blog.html.


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