The Changing Face of CPE

Source: CPA Trendlines

The content of CPE is changing rapidly for small firms as well as large firms:

• Global standards are changing and becoming more principles-based.
• Investing in the education of people reduces risk.
• More than technical training is required. At one national firm, about half the training is in “soft skills,” e.g., how to identify and help clients with their less obvious needs.

A joint survey by Capstone Marketing and CPA Trendlines reveals clear differences between the best CPA firms and the others. The best firms are:

• Twice as likely to provide needed training.
• Five times as likely to consider staff’s personal goals in developing training programs.
• Eight times as likely to link training to the firm’s strategy.

Results from small firms are similar to those from large firms.

For the complete article, click here and read “Why CPE Will Never be the Same Again” in the July 14, 2008, posting.

From CPA Trendlines, Bay Street Group, www.cpatrendlines.com July 14, 2008.

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