Don’t Go Over the Top with Benefits Statements

Source: Services Insider Blog, Wellesley Hills Group

Mike Schultz, president of Wellesley Hills Group, writes: A lot of companies market only their benefits statements…'We'll increase your revenue...improve your efficiency...make you more competitive...' but don't ever say what they do. Often times, I'm already sold on the benefits of something. I just want to know a bit more about how you do it.

To read the complete blog entry, click here and select the May 20, 2008 entry “Lead Generation Presentation on Demand.”

From Services Insider Blog, Wellesley Hills Group (http://www.whillsgroup.com/blog/1_services_insider.cfm), May 20, 2008.

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