How to be Recognized as a Specialist

Source: Golden Practices, the blog of Michelle Golden

Michelle Golden lists the following 10 ways to prove you are a real specialist:

1. Let the public know you emphasize the niche in your CPE courses.
2. Bring in outside non-technical experts to speak on your behalf at events you present.
3. Attend niche seminars your clients attend.
4. Develop processes to enhance your effectiveness at serving niche clients.
5. Continue to improve.
6. Write articles for the industry or niche.
7. Teach and help with legislation.
8. Feature industry specific Web sites and blogs and update them frequently.
9. Hire non-financial experts to consult with your clients.
10. If you can’t provide needed services on your own, partner with another organization.

For the complete blog entry, click here.

From Golden Practices, the blog of Michelle Golden, president of Golden Marketing Inc., http://www.goldenmarketing.typepad.com/, September 26, 2008.

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