Vol. 6 No.12, December 2008

Expanding Your Knowledge While Conserving Your Time.

Vol. 6 No. 12, December 2008

CPA Leadership Report reviews dozens of accounting profession publications and selects the best
articles on CPA firm management and leadership. We write reviews of these articles, identifying
the best ideas to help you improve your firm. Electronic links help you access the original articles.
An electronic index to more than a thousand previous articles is included.

The articles below require a user name and password. But you can become familiar with CPA
Leadership Report by reading the articles marked with an *.

Subscribe by clicking here (with the right to cancel at any time and have your full subscription
fee returned).

Contents

Filling Your Pipeline in a Slow Economy Practical opportunities to keep revenue growing in the recession.
Strategies for Today’s Environment Management deficiencies, which can be obscured in good times, can be fatal in bad times.
*The Recession Offers Growth Opportunities for CPAs The number of small businesses actually grows during a downturn.
Change is Necessary in a Time of Economic Turmoil How to overcome resistance to change.
The Compressed Workweek Pros and cons of a four-day workweek.
Two Service Offerings That Protect You Against Liability Juries tend to ignore accountants’ disclaimers about fraud. So here’s what you should do.
Use Client Service Agreements Instead of Engagement Letters Turn the engagement letter into a bilateral client service agreement.
Four Leadership Ideas from a Prominent CPA The difference between winners and losers—survivors and casualties—may well hinge on the qualities of leadership.
Resources for Benchmarking Your Staff Salary Levels Many firms are paying at the level of the very largest firms, even if they are significantly smaller in terms of revenue.
Hundreds of Firms Eliminate Timesheets And many more use value pricing while clinging to their beloved timesheets.
The Best of the Best Accounting Firms Plan Better and Pay Better From IPA’s annual report on the best of the best.
Helping Team Leaders Understand Their Members Is your firm afflicted with the syndrome that makes everyone wrong for all their irritating little things?
How to Structure an Incentive Plan Don’t let cash incentives become an expected part of regular compensation.
Don’t Retreat at Your Retreat Retreats have value only when partners are willing to be managed.

AOMAR 2009 CPA Firm Practice Management Survey A majority of firms expect increases in net income in 2009 despite economic downturn.
2008 Accounting Trends Survey The CCH 2008 survey.

Client Surveys—The Only Thing to Fear is Not Doing Them Client surveys provide more benefits than you think.

Why Most Incentive Plans Don’t Work They don’t include business from existing clients.
Don’t Get Caught Without a Marketing Plan Here is what you need to do to create a marketing plan.
How Selling Can be Collaborative How administrative staff can help land new clients.

Dealing With Exploitation of the Elderly CPAs have an opportunity, and perhaps a moral duty, to prevent exploitation of the elderly.

Power Up Your Profits In this month’s issue we present Chapter Fourteen—“Marketing and Sales Work Together”—from Power Up Your Profits, 2nd Ed., by Troy Waugh. This book covers principles, strategies, and techniques to help you build your practice by obtaining clients and building their businesses. We present one chapter per month, or you can order the book now at 888-797-RAIN (7246) or via [email protected].
If you would like to subscribe (with the right to cancel at any time and have your full subscription fee returned), please click here.

Sponsors

Professional Liability Insurance
for Accountants.

One of the world’s largest networks of large accounting firms

Building Business Value

Measuring CPA Leadership Effectiveness

An intuitive workflow and information automations solution for the accounting profession

Helps CPAs manage the tax
preparation process

Equips top associates with essential rainmaking skills

CPA Firm Consultants in the Areas of
Practice Management, Marketing
and Human Capital

Merger and Transition Advisors
Exclusively Serving the
National Accounting Community