Does Your Staff Know Your Services?

Source: What I’ve Learned So Far

Following is an excerpt from the blog of Jean Caragher, president of Capstone Marketing, www.capstonemarketing.com.:

In order to effectively identify clients’ needs and cross-selling opportunities your team must know about the services your firm provides. That was the motivation behind Yount, Hyde & Barbour’s Internal Trade Show this fall.

YHB’s industry and service teams were challenged to create exhibit tables that were set up after their Firm Day meetings and networking training provided by Capstone Marketing. The displays included signs, handouts and promotional items to educate firm team members about their areas of specialty. Many teams also sponsored games and prize raffles.

“Our YHB Trade Show was a huge success,” says Mark Rudolph, president and CEO. “Our team members were able to practice their networking skills as well as learn more about the services and capabilities of our firm. We will use what we learned today in our marketing activities going forward.”

What I’ve learned so far is that learning is continuous. Look for new and interesting ways to educate your team about your firm’s areas of expertise. This will result in added value for your marketing program.

To view the blog entry, click here and see “The Importance of Internal Marketing,” December 15, 2008.

From What I’ve Learned So Far, the Blog of Jean Caragher, December 2008.