Interesting Benchmarks

Source: Accounting Office Management & Administration Report 2005 Firm Practice Management Survey.

Marketing as a percentage of revenues was 3.7 percent compared to 3.4 percent in 2004

The Most popular marketing vehicles reported are:

            Marketing Vehicle                                           Percent of Firms Using

·    Web site                                                                82.7

·    Cross-selling                                                           76.0

·    Networking with other professional firms                       64.0

·    Niche and trade associations                                      60.0

·    Client referrals                                                         58.7

Average collection days of receivables                                        67%

Percent of receivables uncollectible                                            11%

For complete survey results, see Accounting Office Management & Administrative Report, February 2005, p. 1.