How to Prepare E-Newsletters

As reported in Practical Accountant, Harry Mills, author of The Rainmaker’s Toolkit, The American Management Association, offers the following advice on e-newsletters: 

• Reduce word count by half.

• Lines should be no longer than 12 words.

• Average sentence should be 12 words or fewer.

• Paragraphs should be 4 lines or fewer.

• Best fonts are Times Roman and Helvetica.

• Font size should be 11 or 12.

• Use dark letters on light background.

• Use many sub-headings.

• Use bullets.

• Stick to the facts—no sales pitches or fluff.