Technology is the Key to Serving Niche Markets

Source: Accounting Technology, March 2005

Not only is technology key, but it enables small practitioners to serve in many niches. Technology expands the market geographically because the CPA can serve any client anywhere with the right software.

Accountants are increasingly offering systems that are specifically adapted for niche industries and clients’ special requirements.

Small practices are serving many niches including franchisees, ethnic groups, food processors, and wineries,

Here are some tips for increasing the quality of services to clients:

·    Become a member of an organization that supports your clients.

·    Communicate with your client continuously. It shows you care about them.

·    Become intimately familiar with all facets of your client’s business. Little things are important (e.g., knowing the best time of day to call; knowing the language of the industry).

·    Make sure your employees do the same.

·    Customize your service offerings and reports specifically for your client.

·    Continuous improvement is essential. You will never be as good as you can be.

For the complete article, see

http://www.webcpa.com/article.cfm?articleid=11064&;pg=acctech