What You Can Learn From Susan Boyle

Source: Service Minded

Unless you live on another planet, you’ve heard about Susan Boyle, the unlikely contestant on Britain’s Got Talent, who went from nobody to worldwide sensation literally overnight.

When Boyle walked on stage, her frumpy appearance elicited smirks from the judges and snickers from the audience, until she opened her mouth to sing and left the entire room speechless.

The viral video of Boyle’s performance that quickly swept the Internet is great entertainment, but according to blogger Debra Helwig, it should also be a “wake-up call for your professional services career.” The Susan Boyle phenomenon offers two important lessons. First, you shouldn’t judge clients or prospective clients on the basis of their “appearance — whether it’s their physical appearance or anything else that evokes preconceived ideas about their value or potential for success. Looking beyond appearances can reveal some “diamonds in the rough.”

The second lesson is that, regardless of what we’d like to think, appearance matters. So it’s critical for professional services providers to think about the impression they make on others, from the way they dress to the design of their promotional materials.

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From Service Minded—Debra Helwig on Marketing & Leadership in Professional Services, http://debrahelwig.wordpress.com.