To Get Ahead, Promote Yourself

Source: Rain Today

Every day in your business something happens that people should know about. Examples include:

• Winning an award or competition
• Being elected or appointed to office in a professional or civic organization
• Obtaining an important new client, contract, or strategic alliance
• Giving noteworthy service to an existing client
• Opening or relocating your office
• Expanding to serve a new market
• Offering a new product, service, or seminar
• Launching a new or redesigned Web site, blog, or social media feed
• Publishing the first issue of a newsletter
• Reporting an invention or discovery
• Expressing a unique opinion on a topical subject
• Being selected to speak at a meeting or conference
• Completing a survey or study
• Having an article, white paper, or book published
• Being quoted or mentioned in the media or blogosphere
• Landing an interview on radio, TV, or the Web

Share your news in as many places as possible, and in as many ways as possible, including:

• Sending an announcement to clients, hot prospects, and top referral sources.
• Mentioning it in your firm newsletter.
• Announcing it in a blog entry, on your Web site, or on your Facebook business page.
• Posting it as a Twitter, Facebook, or LinkedIn status update.
• If you’re speaking at a conference, including the brochure with invoices, along with a personal invitation.
• Sending a notice to your professional association for the member news section of its newsletter or Web site.
• If something is newsworthy beyond your own network, informing the local media or issuing a press release.

For the complete article, click here and see “Toot Your Own Horn: Using Self-Promotion to Create Demand for Your Services.”

From Rain Today, www.raintoday.com.