Recession Marketing and Sales

Source: RedZone, Play of the Month

Following are excerpts from this article, reprinted with permission.

The current recession and economic crisis can provide opportunities for firms that are creative and progressive with their marketing strategy. Here are some suggestions:

• Develop innovative and creative services, such as a “Financial Crisis Advisory Group.”
• Hire a local banker, or other highly networked salesperson who has been downsized, as a full-time practice development/sales person.
• Aggressively target and market clients of larger firms who may be seeking a more cost-effective fee structure or more personal attention.
• Increase, or at least maintain, your advertising and public relations activities as your competition heads for the sidelines.
• Adopt a value billing approach.
• Recruit merger candidates and partners who can enhance and grow your niche services.

For the complete article, click here.

From RedZone, Play of the Month, Accountants Advisory Group LLC, www.accountantsadvisory.com, March 2009.