Marketing Survival Guide

Source: The Marcus Letter

In this article, Bruce Marcus observes that in the current climate many marketers are battling for survival and that “all battles must be fought with a plan. If the plan is rational, and portends a significant return on investment, it can save your job.”

The following plan, Marcus says, is “more likely to work than most” –

• Pare down your marketing activities to focus on practice development.
• Focus on prospective clientele. Here is where target marketing rules.
• Sit down with the partners who are decision makers and determine two to four practices that are more “recession proof” than the others.
• Determine which services within each practice are likeliest to be saleable to the target audience and to produce the largest revenue.

Keep in mind that this is a survival plan. You shouldn't neglect other practice areas or ignore marketing activities that build name recognition and reputation. They're just not the highest priority right now.

The article also offers several tips for implementing the plan.

To read the complete article, click here.

From The Marcus Letter, www.marcusletter.com, “Are You Feeling Vulnerable? How To Survive The Current Crisis On Just The Basics Of Marketing.”