The Leadership Forum Report

Wisdom from Thought Leaders in the Accounting Profession

Vol. 1 No. 8, August 2009

In fulfilling our commitment to continuous improvement in CPA firm management, CPA Leadership Institute has created the Leadership Forum , a panel of the most prominent thought leaders in the profession. Each month we ask them to respond to a question dealing with CPA firm management and leadership.

This month’s question is: Given the current state of the economy and the likelihood that the recovery will be slow, is now the time for slow growing, 3 to 15 partner firms to merge up? If they want to remain independent what must they do? Can they successfully compete in a world where consolidation is pervasive?

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Consultants and Other Prominent Observers

August J. Aquila Aquila Global Advisors www.aquilaadvisors.com 
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Three partners in the late 50's or early 60's without any younger partners would most likely sell the practice. Three partners in the early 40s would be in a good position to acquire another practice. More
Larry BildsteinThe Whetstone Groupwww.thewhetstonegroup.com
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… smaller firms need to identify their differentiation from larger firms. One way to differentiate is to identify a target market they can profitably serve that the larger firms aren’t necessarily focused on or good at serving. More
L. Gary Boomer Boomer Consulting, Inc. www.boomer.com 
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Firms that plan for succession, are well managed and leverage technology are well positioned to compete, especially with many of the larger firms who have consolidated. More
Gale Crosley Crosley + Company www.crosleycompany.com  
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If they want to remain independent, then strengthening their association ties and operating with management best practices will enable them to successfully compete...More
Steve Erickson SteveErickson LLC http://www.steveericksoncpa.com/   
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… small nimble, client service oriented firms have a place in the market. They just have to do business differently than they have in the past....More
Rex Gatto Gatto Associates, LLC www.rexgatto.com   
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Now is not the time to capriciously react to the economy by merging a firm. Now is the time to focus on your firm’s strengths and successes…More

Angie GrissomThe Rainmaker Consulting Group www.therainmakeracademy.com 
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Many clients prefer to be the "big fish" client so that they get partner involvement and a lot of attention as opposed to being one of the smaller clients in a firm. When this is the case, it gives smaller and mid-size firms an advantage over larger firms… More
Robert B. MartinMartin & Associates www.martincmc.com  
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Consolidation has been around a long time and there are still successful 3-15 partner firms.... More
Patrick PruettThe APA and Enterprise Network Worldwide http://enterprisenetworkworldwide.com 
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Firms that do not have the leadership in place and no succession plan are in for a long hard struggle and will likely be left with no choice but to merge… More

Rich RinehartGrant Partners, LLC www.grantptrs.com 
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In all economies, great and not-so-great, there have always been 3 to 15 partner firms. I don't see why this time is any different.  More
Marc RosenbergThe Rosenberg Associates www.rosenbergassoc.com   
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…the time to merge up for 3-15 partner firms facing any of the four issues cited above has always been there. But the recession gives firms all the more reason to move today because their problems are going to get worse before they get better.  More
Joel SinkinAccounting Transition Advisorswww.transitionadvisors.com
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Perhaps there are no more important times to grow your firm than when times are tough. Collections are slowing down, many of the discretionary consulting types of services firms render are slowing down, attrition of the client base is a real fear. More
Rick SolomonRAN ONE www.ranone.com  
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…some of the firms we work with are growing at a very healthy rate simply by being more proactive by helping clients improve their profits… More
Joseph TarascoAccountants Advisory Group www.accountantsadvisory.com  
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One of the best ways to avoid merging into a larger firm is developing an offensive strategy to invest and build for the future, rather than a defensive strategy to maintain the status quo, or managing the practice conservatively and avoiding risk.  More
Rick TelbergCPA Trendlines http://cpatrendlines.com  
http://cpatrendlines.com  
For many firms, it's already too late and consolidation is inevitable. But for many others, this is the best time in memory to build your business and take control of your future.  More
Troy Waugh FiveStar3, LLC www.waughco.com 
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There are so many firms on the market right now that pricing is going to be discounted. For a slow growing firm, the discount will be deeper. More

Sandra WileyBoomer Consulting, Inc. www.boomer.com
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…it is time to make a choice. 1) Develop and implement solid strategic planning …or 2) look at merging … Firms that choose to just sit back, wait and see what happens will be the big losers over the next few years. More
Jennifer Wilson ConvergeneCoaching LLC www.convergencecoaching.com  
If a merger is to be contemplated, it should be as part of a firm's overall growth strategy—preferably not a bail out strategy... More
 

Firm Leaders

John C. Malone Malone & Bailey, PC http://www.malone-bailey.com/ 
Smaller firms will always have price and responsiveness advantages and the bigger firms will always get the best staff. I think firms of all sizes can and will continue to compete effectively. More

Danny Powell Powell, Ebert & Smolik http://www.austincpa.com/  
…we believe there will always be a demand for top quality services in any economic conditions, and that the best firms focused on providing those services have continued to grow, even last year. Our limitations to growth have more to do with finding the right people… More
Alan D. Sobel Sobel & Co., LLC, Certified Public Accountants and Consultants www.sobel-cpa.com/  
…the consolidation of firms and the rise of mega regionals has in fact created an opportunity for smaller firms. More
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