Power Up Your Profits Chapter 25

by Troy Waugh

In this month's issue we present Chapter Twenty-Five — “Focus: Building a Power Niche” — from Power Up Your Profits (2nd Ed.), by Troy Waugh. This book covers principles, strategies, and techniques to help you build your practice by obtaining clients and building their businesses. We present one chapter per month, or you can order the book now (see below).

Aiming to dramatically enhance your growth potential, this insightful book takes a step-by-step approach to developing and mastering a stronger marketing and sales presence. Each chapter develops a key concept of marketing or selling that's easy to follow and shows how to apply the concepts to your practice. This updated second edition illustrates how to obtain and satisfy clients, get more enjoyment from your work, and benefit from more satisfaction in your professional experience through an abundance of proven and practical marketing advice.

Troy Waugh, CPA, MBA, CEO of The Rainmaker Academy, and author of two books, was selected by Accounting Today as one of the “100 Most Influential People in the Accounting Profession.”

To order the book, call 888-797-RAIN (7246) or email [email protected].

To read this month's chapter, click here.