Social Media: Where to Start

Source: AICPA CPA Insider

Excerpts from this article by Rick Telberg are reprinted with permission from the AICPA.

Alan Vitberg, marketing director at the Bonadio Group, offers five suggestions for CPA firms that aren't sure how to get started with social media marketing:

Start by integrating video into your Web site. “YouTube is the second most-used search engine in the world,” he says.

Institute upward mentoring. “Our younger, more social-media-literate staff should be teaching partners and senior leadership about social media marketing.”

Start recruiting online. Social media will soon become the dominant channel for recruiting staff. After all, it's in social media where you'll find them.

Begin with your own firm first. “Internal uses for social media are not being given the attention they deserve. Why shouldn't we be using social media to engage and dialogue with employees?” In other words, social media may finally be providing the platform the profession has long sought in knowledge management.

Social media marketing needs to be driven by objectives, not tactics. “Once the organization knows what they want to achieve – lead generation, customer service, or trends analysis, for example – objectives can be established and metrics identified.”

For the complete article, click here and read “Five Things CPAs Need to Know About Social Media,” in the November 9, 2009, issue.

From AICPA CPA Insider, November 9, 2009, www.CPA2biz.com.