Are your sales and marketing efforts out of alignment?

Source: RainToday

Consultant Colleen Stanley discusses six key areas in which sales and marketing departments are commonly misaligned:

1. The marketing message doesn't match the client's need.
2. There is a call to action but no training for the sales team.
3. The marketing message doesn't reach the real decision maker.
4. The marketing message doesn't match the follow-up by the salesperson.
5. Ineffective follow-up plan.
6. Good repeat clients are ignored, and the focus is on new business development only.

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From RainToday, www.raintoday.com, November 18, 2009, “Don't Make These Sales and Marketing Mistakes.”