Are You Afraid of Your Clients?

Source: CPA Trendlines

The following includes excerpts from a blog posting on February 8, 2010, titled "Five Questions to Ask Clients Today."

Your clients may seem happy but you may not know unless you ask. Accountants are afraid they'll hear bad news. Take the opportunity to do more than just ask "How are we doing?" Ask how the client is doing. Find out what the client wants in life and business. See if there are ways you can help, professionally or just as a friend. Here are five questions to ask:

• How can we help build your business?
• How do our firm's solutions help your efficiency and your service to your own customers or clients?
• How can we serve you more effectively?
• What's changed in your business over the last 12 months? (You should know most of this answer already if you've done your homework.)
• We always appreciate referrals. What kinds of referrals are you looking for?

They key is to make checking a client's pulse part of your everyday habit. When you ask "Hi. How are you?" you should mean it.

To read the entire post, click here.

From CPA Trendlines, http://cpatrendlines.com, February 8, 2010.