Keep Your Clients

Source: Accounting Today

Firms are increasing communication and becoming more interactive in order to retain clients in this difficult market. Some are surveying their clients face-to-face to get quick, direct feedback about the services they provide. Other firms are offering financial advice to clients with struggling businesses and who want help with growth and data on their industries. Still others are focusing on key clients in order to discover their needs and improve the type and level of services offered. By connecting with clients outside of normal engagements, firms are discovering ways in which to increase their level of service, ensure that clients are satisfied, and develop stronger — and ideally longer-lasting — relationships with those clients.

For the complete article, “Get your partners out there,” click here.

From Accounting Today, June 7, 2010, SourceMedia Inc., One State Street Plaza, 27th Floor, New York, NY 10004, 800-221-1809.