Pricing Insights
Source: VeraSage Institute Blog
The following is a complete blog entry by Ed Kless, reproduced with permission.
The Wall Street Journal posted several excellent articles (including links to some MIT Sloan articles) on pricing yesterday. I thought it might be helpful to provide the links.
- Raise Your Prices! - Face it: Most companies can't compete on price. And the good news is they don't have to
- Seven Mistakes of Poor Pricers
- The Myth of Commoditization - Executives, entrepreneurs and investors are too ready to believe that commodity is destiny. The result is a dulling of strategic focus and a narrowing of the business mind.
- Why the Highest Price Isn't the Best Price - How to practice value-based pricing that boosts profits and promotes better relationships with customers.
From VeraSage Institute, http://www.verasage.com/index.php/community/, “WSJ on Pricing,” May 26, 2010. http://www.raintodayblog.com.