Identify Yourselves! How to Win and Keep Your Clients

Source: Service Minded

In this blog post, Debra Helwig challenges firms to embrace their unique identity and boldly present it — in person and online — in order to appeal to clients who will be a natural fit with the firm's “personality.” How? Figure out what your firm is about: who you are, what you do well, how you work. Then, make sure you accurately and consistently present that “culture” or “personality” to clients. Just by being yourselves, Helwig says, the right clients will be drawn to you.

Helwig acknowledges that in a tough economy it would be easy to accept every work opportunity that comes your way, but says that in the long run, firms that intentionally connect with clients based on mutual compatibility will be more successful at retaining clients.

To read the complete post, click here.

From Service Minded — Debra Helwig on Marketing & Leadership in Professional Services, http://debrahelwig.wordpress.com, February 25, 2010. “Be Who You Are — Out Loud: Why Authenticity + Consistency Are Critical to Wooing and Keeping Clients.”