The Five Top Marketing Tenets

According to Accenture, here are the top five ways to ensure client loyalty:

1. Every contact with a client should include your brand identity.
2. Develop new value-added services that clients will demand.
3. Hire quality employees and equip them with the resources to be effective.
4. Analyze the data you have on your clients to create value-added initiatives.
5. Marketing initiatives must be in harmony with goals, and performance must be regularly compared with goals.

From Insight, The Magazine of the Illinois CPA Society. Click on the following link for the complete article:
http://www.insight-mag.com/insight/05/05-06/FrontRunner.asp