Why Clients Leave, and Some Things You Can Do About It

Source: The CPA Journal

Most business owners say their accountant is their most important advisor. But in a recent Rockefeller survey, 61 percent of respondents who changed accounting firms said they did it because their CPAs do not care about them or their business. Only 4 percent changed because of fees, and 6 percent because of poor service.

This article points out two technology-assisted remedies:

v      Customer relationship management systems are inexpensive, simple to use, and can be valuable in managing contact activity with clients as well as prospects.

v      Financial analysis reports can help communicate important analytical information to clients after the engagement.

From The CPA Journal, July 2005. For the complete article, click on the following link: http://www.nysscpa.org/cpajournal/2005/705/perspectives/p18.htm.